Generative AI can help us all to be more creative, productive, and innovative. But it can be hard to tell the difference between content that’s been AI-generated, and content created without AI.

SynthID is our new watermarking tool, designed specifically for AI-generated content. It empowers users to identify AI-generated (or altered) content, helping to foster transparency and trust in generative AI.

SynthID embeds digital watermarks directly into AI-generated images, audio, text or video. The watermarks are embedded across Google’s generative AI consumer products, and are imperceptible to humans – but can be detected by SynthID's technology.

Identify if something has been created by Google AI. Just upload an image, video, audio file, or text snippet.

We’re partnering with companies around the world to watermark their AI-generated content with SynthID. It’s part of our goal to improve transparency and trust in AI-generated content.